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I. Core Values

core values

Index:

I: Core Values

II: Company Name

V: Executive Summary

III: Mission Statement

VI: Vehicle Design

VII: Event/Sales Vehicle

VIII: Membership Inclusions

X: Uniforms

index

IV: Catch Phrase

IX: Branding

XI: Business cards

XII: Vehicle Branding

XIII: Other Branding

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Our core values dictate that we build a company that strives to make a positive impact on the community in which we live, the businesses that we serve and the employees who will make it all happen. Go-Local Business Association will establish its reputation on these values by never sacrificing quality to increase profits. Remaining focused on offering superior customer service and quality, affordable advertising programs, business services and products to our customers, contributions of our time and financial support to local charitable organizations and by rewarding the hard work and efforts of our staff by providing a positive, happy work environment, livable wages, bonuses and quality benefits. We gladly accept and dedicate ourselves to achieving these successes.

company name

mission statement

catch phrase

executive summary

(click icon above to see building details)

vehicle design

II. Company Name

Go-Local Business Association

III. Mission Statement

Our mission at Go-Local Business Association is to provide the most effective and most affordable “Out of Home” advertising system in the world.

IV. Catch Phrases

"S.U.R.P.A.S.S. Shared Unlimited Resources, Promotion and Support Solutions" “The Driving Force of Advertising”

V. Executive Summary

Pro-Motion Advertising is poised to become the premiere mobile billboard advertising & event company in the United States.

We want to claim our market share of the multi-billion dollar advertising/events industries using our state-of-the-art mobile digital billboard and advertising system.

Promotion Advertising will be organized as a Kentucky Limited Liability Company based in Louisville, Kentucky with our proposed store and shop located in Middletown at 12919 Shelbyville Road, Louisville, KY. This is a 2700 square foot building that has plenty of road visibility on a heavily traveled main route.

We are seeking $2,400,000 in investor funding to fully fund this project. This will cover all equipment, employee salaries and operating expenses. In exchange for this investment, we will offer 35% ownership in our company.

VI. The Vehicle Design & Advertising System

Our mobile billboard units are specifically created to capture the attention of a captive audience. They will be eye catching and designed to stand out in the crowd.

The vehicle that we have chosen to use is the KIA Soul because of its unique design, fuel efficiency and versatility.

We will begin with 1 team that will cover two of Louisville's highest traffic areas St. Mathews and Middletown.

The ad unit will drive a predetermined route, while the sales unit will visit local businesses in that area to generate sales by demonstrating our vehicles unique capabilities and introduce customers to our other products and services. Each sales unit is fully equipped with an event package (shown in the gallery below) that the reps can use to set-up at various public functions, trade shows, chambers of commerce or at customer locations promoting their products or services.

A 4’ wide by 3’ tall outdoor, high definition LED sign will be attached to the back of our vehicles via a unique load bearing cart mounted to the tow hitch. This cart is capable of handling up to 350 lbs and features a set of castering wheels that will allow unhindered maneuverability unlike a standard trailer which requires special driving skills.

These units are capable of rotating

through 60 ads every 5 minutes, 11

hours a day (132 views), 6 days per

week (792 views) at a base price of

$799 per month That’s where Pro-

Motion Advertising has the advantage

and beats the competition. Our

customers advertisements will be

displayed over 3168 times per month

on some of the areas busiest routes. Source: http://www.kipda.org/Transportation/TrafficCounts/

Each of our yellow KIA's have numerous unique features from its digital billboards and digital car toppers to the business card dispensers and special event equipment. They are built to garner attention and maximize its advertising value.

We will utilize on-board video cameras and GPS systems that our customers can access from their computers or other devices in order to track their ad campaign.

We will place our customers ads in the Pro-Motion business directory located on our website. This is where potential customers can find their information 24 hours a day, 7 days a week. The directory is divided into categories. Each category will showcase our customer’s ads in their own full color rotating gallery that is loaded with special features such as images, videos, maps, directions and special digital coupons that can be accessed via cell phone. The directory will be promoted thru email blasts, social media and other advertising sources working together to drive traffic to our customers advertising galleries.

The event vehicles will visit and set up at local businesses, schools, sporting events, fairs, festivals, carnivals and other community functions to showcase our advertisers brand, while the ad vehicle travels around the same route.

VII. Branding

Uniforms

It is vitally important to establish a professional appearance and take every opportunity to get our brand out in front of the public. One way that we will accomplish this is by outfitting our staff with uniforms that are adorned with our company logos.

Each team member will wear the company uniform that consists of custom polo shirts and jackets that have been designed to our specifications in highly visible yellow and black with our logo placed on the left front side and back so that our brand can seen and remembered. Team members will wear the polo shirts with black pants and black shoes (see the graphic below). We will be able to create everything in house with our fully equipped production studio capable of embroidering hats, printing shirt logos, lanyards, ID cards, signage, vehicle graphics and much more.

The Business Cards

Although the best sales tool that the reps have is

their sales vehicles, they do have other unique

promotional items to reinforce the presentation

experience. Business cards have been a tried and

true way to leave information with a potential

customer.

However, many businesses place little thought into

the design other than going cheap and getting the

bare minimum. Many of these cards wind up being

thrown away or lost. The money that was saved on

economy cards that went in the trash was wasted

and a potential customer may have been lost.

The cards that we will use are high quality 3D lenticular

cards that create the illusion of movement when rotated

(as seen to the right). Our contact information will be

placed on the other side. This card will be a very effective sales tool that many customers will hang on to and show their friends and business associates.

A great attention getter

The Vehicles

Each vehicle will be a highly visible yellow with contrasting black logos and text that will be printed in easy to read block lettering. The company logo will be displayed on both sides of the vehicles and on the hood. Our website URL will be printed on both sides of the vehicle above the rear passenger windows and on the top part of each front quarter panel.

Other

In order to maintain a consistent and professional look, our company colors will be black and golden yellow with a contrasting black or golden yellow logo. The logos are designed to be clean and easy to read with bold block style lettering and a simple graphic of the Louisville, Kentucky skyline, in order to represent where our company originated and where our corporate headquarters will be located.