Shared Unlimited Resources, Promotion and Support System
S.U.R.P.A.S.S.
Index:
As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing include:
The main problem that small business owners must deal with is the fact that
effective advertising is time consuming, confusing and costly. Many individual
small business owners are faced with the frustrating dilemma of choosing be-
tween purchasing quality advertising or paying the bills. Promoting a small
business also takes precious time away from running it. Quality advertising is
a must have. It is a company's lifeblood. The more ways a business can get
their brand out in front of the masses, the more exposure they will receive.
However, most forms of advertising (newspaper, radio, television, etc...) will
only provide one pricey piece of the marketing puzzle...Until now.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker, Merchant (1876)
Please allow us the opportunity to introduce you to a unique business project that is near and dear
to our hearts. This is a project that we feel will successfully address many of the problems that small
business owners face in their daily struggle to manage expenses, and compete for business. We
are confident that the business solutions we offer will become a vital component to the poised to dis-
rupt the advertising and marketing industries by offering one of the most affordable and feature rich packages It's very concept was care-fully and painstakingly designed and refined over the past decade, evolving from over 35 years as small business owners.
During this time, we have acquired an extraordinary amount of experience in pinching a penny, squeezing a nickel and stretching a dollar when it comes to implementing creative, affordable & effective advertising and marketing strategies. We learned very early in our careers, how difficult it is to figure out where to spend our advertising dollars, in order to gain the maximum amount of exposure, with the minimum amount of investment. With our limited budget, there wasn’t many advertising mediums that we could afford and the ads that we could afford, returned absolutely no results.
We remained focused on the concept, in spite of enduring many hardships and overcoming numerous obstacles and challenges, from personal finance and health issues to economic slowdowns and pandemic delays, even a brief time where our SUV would become home.
It would have to offer diverse un-avoidable advertising mediums that will work together to maximize a brands
visibility, by targeting some of the area's busiest routes, with the highest daily traffic counts and at a price, that
business owners can’t afford to pass up.
Advertising can be a costly and confusing endeavor, but, it is a necessary evil. Without it, no one will find out anything about your business.
Many small business owners are simply overwhelmed by the overabundance of advertising options.
They are confused about where to start and limited as to what they can spend in their attempts to
compete for customers on an unlevel playing field, against larger companies who have larger
advertising budgets, teams of marketing personnel and nearly unlimited resources.
For example, a tiny one column inch, black and white ad, pales in comparison to the corporate,
big budget ad campaigns that include everything from full page newspaper and magazine ads,
to television and radio commercials and everything in between.
In an ideal world, the more ways you can get your brand out in front of the masses, the more
exposure you MAY receive. However, in the real world, tight schedules and even tighter bud-
gets make this an impossible scenario. Iin a vast ocean of different advertising mediums, it is
too time consuming, too confusing and too costly for business owners to zero in on the best
advertising that will provide the most bang for their buck.
We knew that in order to level the playing field, we would need to create a package of services and products
that would rival that of the corporate giants, but tailored to benefit a group of small business owners.
This system would have to stand out in the cluttered and confusing field of increasing media frag- mentation to effectively deliver our customers message to the right person at the right time and place,
reaching the consumer closest to the point of purchase during the 70% of the day that they are away
from home.
We needed a system of cutting-edge advertising & events technologies that would be so
unique and powerful, that they can effectively work on their own, yet so affordable they can be integrated into existing advertising programs.
The SBA recommends that small businesses allocate 7 to 8 percent of their gross revenue for marketing and advertising. For example, if a company generates $10,000 per month and they base their marketing budget on the recommendation of 8%, then they will have $800 per month to spend. In the grand scheme of things, this isn’t very much to work with.
Radio ad Prices are estimated at $53 per 30 second spot. A $800 budget will yield 15 ads per month.
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Pedestrians on the street may not hear the ads because they don't have access to a radio.
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Not everyone listens to the same radio station.
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They might be listening to a CD, MP3, satellite radio or other devices.
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They may not have their radio turned on.
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Viewers watch different programs during different times and they may not be tuned in.
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The viewer simply isn’t watching TV.
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With the advent of the DVR, viewers have the power to skip through the commercials.
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Viewers may switch channels or leave the room during the commercials.
Local Television ad Prices range between $200 & $1500 for a 30 second commercial (does not include commercial production). A 30-second spot broadcast nationally averaged around $104,000 as of 2019.
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Not everyone reads or subscribes to a local newspaper.
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Those who do may not read it from cover to cover or just skip over the ads.
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The advertisements may get lost in a sea of advertisements.
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The newspaper becomes a bird cage liner or just gets tossed into the trash can.
Newspaper ad prices for the Courier-Journal are estimated at $318 for a single run B&W, one column inch ad.
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Not everyone reads or subscribes to the same magazines.
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As with newspapers, those who do read them may only the read the articles of interest and skip over the ads.
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The advertisements may blend in with the many other advertisements and go un-noticed or un-remembered.
Magazine ads range from $500 to $20,000 depending on if it’s a local or national publication, the size and color of the ad, etc…
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Direct mail advertising depends solely on who actually sees the advertisements.
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Unfortunately, many of the ads sent out, turn into simple junk mail and thrown away.
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Direct-Mail ad prices for (5000) 4”x6" full color post cards printed on UV coated or matt finish, high quality card stock (artwork, printing, postage and delivery included) will cost an estimated $2,175.
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Static billboards must wait for the viewers to come to them.
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Billboards may not always be in an ideal location.
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It is a costly and difficult endeavor to change a typical billboard to advertise changing promotions.
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Static billboards may get lost in a mass of billboards and therefore lose their effectiveness.
Billboard ads range between $300 and $800 per month for an 11’w x 5’ h junior poster.
The point that I am trying to make here is that advertising is so time consuming, so confusing and too costly for individual small business owners to create effective ad campaigns. Not to mention that when you purchase a newspaper ad, that is all you get. The same goes for most other forms of advertising. The more ways you can get your brand out in front of the masses, the more exposure you will receive.
"Without Promotion, Something Terrible Happens. . . NOTHING!
– P.T. Barnum
As a single business owner, one may have a monthly advertising budget of around $800 to work with. However, if several small businesses combine there resources, a larger, more diverse assortment of advertising mediums, can be put to work in order to benefit the group as a whole, with elements built in to focus on the individual companies within. As the group grows larger, so does the budget.
With this premise in mind, we set out to put together a unique package of quality advertising mediums, dozens of useful business services and over a million vital products designed to help small businesses. It needed to stand out, get noticed and be remembered advertising that could not be tuned out, turned off or thrown away. It needed to be highly visible, eye catching and capable of delivering a large number of advertisements to a vast and diverse captive audience. It had to be focused advertising that would leave a lasting impression and establish a solid foundation for the other mediums to be built upon. We quickly discovered the solution…Mobile digital billboard advertising!
Eye level mobile advertising that can't be tuned out, turned off or thrown away!
Mobile billboard advertising is one of the oldest media to date, starting with circus posters and horse drawn streetcar advertising in the mid 1800's. Since those early days, mobile billboard advertising has evolved to adapt to new markets, new formats and new technologies, in order to reach out to new audiences.
Today, more people are spending more time in more traffic than ever before!
Americans spend an average of 15 hours a week in-car, either as a driver or
passenger. Young men 18-34, elusive to TV advertisers, have huge exposure
to outdoor media. In-car audiences are a vital advertising consideration in all-
sized U.S. media markets. - SOURCE: Arbitron Inc. / Edison Media Research.
Thousands of people are on the go, driving here, driving there. We are a society
constantly on the move. This creates a unique advertising opportunity for you to
take advantage of.. This advertising platform is capable of going where most other
media can’t go, creating a unique advertising opportunity to deliver your messages
to a vast and captive audience of consumers during the 70% of the day that they
spend away from home.
In an age of ever-increasing media fragmentation, mobile billboard advertising is more relevant and more powerful than ever. This type of advertising reaches people no matter how they consume their media, making them stop, notice and buy. No other advertising format is more ever-present, or more creatively versatile. Our mobile billboard system puts innovation to work to help our customers take their messages further. Our mobile billboard vehicles will be the foundation of a multi layered advertising system that incorporates a diverse variety of unique mediums, working together to effectively help our members "Get Noticed" and stand out from their competition.
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A recent research study shows: Mobile billboards are twice as effective in driving sales vs. static billboards (94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads. Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards. – SOURCE: Product Acceptance and Research, Inc.
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Mobile billboards boost name recognition 15 times greater than any other form of advertising.” - SOURCE: European Outdoor Advertising Assoc.
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“98% of the respondents felt that the ad created a positive image for the advertiser.” - SOURCE: Robinson, Yesawich & Pepperdine Inc.
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29% say outdoor advertising caused them to visit a retail store within a week.” - SOURCE: Arbitron National In-Car Study
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96% of respondents say mobile advertising is more effective than traditional outdoor advertising (Static billboards).” - SOURCE:Outdoor Advertising Magazine TACA Research
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Mobile advertising generates 2.5 times more attention than a static billboard.” - Perception Research
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81.5% responded that someone else in the vehicle saw the ad.” - Robinson, Yesawich & Pepperdine Inc.
It was the aforementioned advertising statistics that compelled me to choose this medium as the centerpiece, or foundation of our business concept. The Promotion Advertising & Event vehicles are designed with numerous special features to maximize their advertising value.
Each mobile billboard unit is equipped with several unique features designed to promote our customers brand to the public.
Our advertising delivery vehicles are compact, unobtrusive and specifically designed
to get noticed. The wide format digital billboards will showcase our customers ads to
a captive audience of pedestrians, drivers and passengers as they travel around some
of the areas busiest locations with the highest daily traffic counts, driving awareness,
engagement and transaction with brands.
They combine physical presence, prime locations and immediacy, in the least cluttered
advertising environment available and are effective at delivering the right message to
the right consumer at the right time and place reaching consumers, closest to the point of purchase.
Our Mobile Billboard Advertising vehicles will easily maneuver through high traffic, congested and confined
areas. They are economical to run and environmentally friendly. Each vehicle, Brand Ambassador and
flyer delivery team will utilize state-of-the-art ad tracking technologies such as GPS and live streaming
video broadcast from our vehicles and body cams, that our customers can access 24/7 online in order to
monitor and track their advertising campaign.
Clip on the map to see the GPS in action
A 4’ wide by 3’ tall outdoor, high definition, LED sign is attached to the back of our vehicles via a unique load baring cart mounted to the tow hitch. This cart is capable of handling up to 350 lbs and features a set of castering wheels that will allow unhindered maneuverability unlike a standard trailer which requires special driving skills.
There will be a two-screen digital car sign on the roof to be seen from the left and right side of the vehicles. Our company
website will be prominently displayed on the side of our vehicles and on the digital signage, to encourage the public to visit
us on the world wide web where they will not only see the services and products that we offer, but also visit the advertisers
that are featured in the “Go Local” business directory.
These advertisements will reach out to a captive audience, who is trapped in their vehicles during daily commutes around
the local area. This is in your face advertising that cannot be tuned out, turned off or thrown away!
Each of our Advertising & Event vehicles will be equipped with a unique literature stand that will distribute our customers
business cards, brochures, flyers, etc.to potential customers who visit us while we are setup at various locations (commu-
nity events and customer businesses) around the area.
Our Mobile Billboard vehicles will operate from 8 am to 8 pm (morning, lunch and evening traffic rushes), Monday thru Saturday (each driver will work three 12 hour shifts). Our customer’s ads will be viewed by onlookers for 10 seconds before it changes to the next ad, with all ads rotating thru every 6 minutes
during a daily run. A single message is seen at least 120 times per day, 720 times per week, 2880 times per month while driving through busy areas that have daily traffic counts of up to 70,000 vehicles (this also includes 120 times shown on Saturdays, when the vehicle is set-up at different business locations or local events) .
The Event vehicles will carry special equipment such as; prize wheels, raffle drums, plinko boards,
a yellow pop-up umbrella, yellow pop-up tents, flags and advertising inflatables, folding tables and
chairs, table cloth's, a PA system and other assorted items that can be used to attract attention. We
will set these vehicles up at numerous local community functions and events such as grand
openings, sales, festivals, fairs and more, to promote our advertisers brand, their products and or
services to the general public.
We will be out in full force on select days using what we call saturation advertising to focus in on
specific routes each week. The advertising vehicles will run their usual routes, while the event vehi-
cles will deploy everything in our advertising arsenal from advertising blimps and helium balloons to
giant inflatable balloons and other special event equipment in order to generate maximum exposure
and draw maximum attention to our advertisers in that area.
Our brand ambassadors will interact with the public during the campaigns, by handing out product
samples, printed materials, and promotional products. They will conduct raffles and prize drawings
(provided by our advertisers), and play a variety of awesome games designed to engage the audience,
raise awareness and generate excitement about our advertisers products and services.
Our ad-walkers and ad-chariots will further increase attention to the campaign by handing out flyers,
coupons, brochures etc., and encourage passers-by to participate in the festivities.
Another unique aspect of our advertising system is the live stream video promotion program. When we are on location at various events and at our advertisers' establishments, we will be live streaming all the activities to several online mediums such as: on our website, our YouTube channel, our private social media channel and other high profile online mediums, providing additional valuable promotion.
During this time, we will take the opportunity to produce a detailed video about our honored host, by interviewing the owner/s or manager/s and staff who will introduce themselves and their establishments to our viewers, while providing a guided tour of their business. They can promote upcoming events, special sales and more.
We will show additional details such as contact information and links to the business directory site where they can be found 24/7. At the end of each segment, we will feature the logos and contact information about every business that contributed to the event. This will include everyone who provided prizes for our raffles and interactive games, to those who volunteer at the events and those who help us spread the word. We will also take the opportunity to promote local charitable organizations to raise public awareness and funding to help them successfully accomplish their missions.
We will utilize a patented multifunctional iPad system called the padcaster. The Padcaster transforms the iPad into an all-in-one mobile production studio. It enables us to shoot, edit, and upload video on the fly or stream live right from the iPad. We will have a unique assortment of portable specialized production equipment such as an inflatable green screen studio and portable broadcast desk.
Our video production and live streaming services are uniquely capable of taking your video project from an initial concept to a visually stunning reality, ready to effectively and affordably convey your message, engage your audience and showcase your brand. We specialize in creating:
Motion Graphics
We can create motion graphics that are highly engaging and unique. Our motion graphics are dynamic, pleasing to the eyes, and very in-trend – just like your brand needs it to be.
Live-Action
Our live-action videos will tell a compelling story, utilizing multiple cameras, and angles, along with professional models and actors. Our team of experts will deliver quality videos, no matter if it's in an indoor or an outdoor setting, we have everything needed to create engaging stories and gripping visuals.
Explainer videos are a popular and effective way to communicate information about a product, service, or concept in a concise and visually appealing way. We offer services to help businesses and organizations create engaging and informative videos that can be used to educate and persuade their target audiences. A few popular styles of explainer videos would be product & service explainer videos, tutorial videos, and mobile or web app explainer videos.
Corporate videos usually target a company’s core values and unique selling points. Our professional team will make sure that all video content can be used across various platforms, from websites to social media. We can create videos that will reach out to investors, employees, customers and the general public.
We have a team dedicated to Ad video production as well as a lot of contacts for models and actors to star in your ad films. We make these Ad Films visually appealing as they usually go up on social media or become commercials on television and in movie theatres. We have created a variety of ad films for brands, products, and even for social awareness. We have worked with brands to push their products or services via different platforms such as youtube, tvc, and other social media platforms through attractive film production. We ensure that we put in special design elements, voice-overs, and props to create a professional end product.
Our video production team, script writers, directors, editors and voice-over artists can create videos for online course development, employee training programs, and HR training.
Our member advertisers will have their business information placed in our Go-Local online Business Directory and when our membership grows sufficiently enough, the Go-Local Magazine. The Online Business Directory will be divided into specific categories that will contain numerous ad galleries, showcasing our members advertising information, maps, directions, photos, videos, etc., 24 hours a day, 7 days a week (Click here to link to example).
The magazines are designed to stand out and draw attention to the content inside. They will be distributed to the public in a distinctive yellow magazine stand (shown below right) that will be placed at various customer locations across the area. The magazines will be printed in full color and will feature a custom designed advertisement for each member utilizing their logos, photos, contact information and a unique system that will allow users to link to our advertiser's online directory information, website or coupons, using their cell phones to scan a unique QR code placed on each advertisement in the magazine. The QR code will allow the customer to change their links without the need to reprint the magazine. Readers of the magazine can reference the magazine frequently and have a unique experience each time.
We will utilize extensive SEO (search engine optimization), social media, email advertising and other mediums to promote our website directory and drive traffic to it.
QR CODE
The Go Local Social Network is included with our program. This exclusive, private
and secure network will add another vital tool for our advertising members to use to
strengthen their ability to effectively and affordably connect to a virtual forum of exist-
ing and potential customers, all searching for something better; better customer ser-
vice, better products, better services, better prices, etc.
This technology will allow advertising members to keep in touch with customers regard-
less of where they live (save money on direct mail and e-mail advertising). They have
several options for sharing information by posting content such as; articles, images,
videos, and advertisements. Deliver news specific to their business like; new products
or services, new hours/days of operation or employee recognition such as, new hires,
promotions and birthdays, convey season’s greetings, or extend a heartfelt thank you to customers, list special events, exclusive offers, coupons, pricing and rewards which can be instrumental in attracting new customers and strengthening loyalty from existing
ones.
The top benefits and advantages.
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Build relationships with customers
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Trust and Privacy
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Increased Engagement
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Effective Results in Less Effort
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Better Marketing Opportunities
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Membership Content
Demos
Demos
Between our scheduled shows, live broadcasts and Auto DJ, we can make sure our listeners are always able to tune in. Live365 will provide us with a complete one-stop shop internet radio solution that includes everything we need to manage our station from tools, music licensing, and distribution.
The web-based media management tool makes it easy for us to upload new tracks to our library and manage all of our content. We can use cue sheets and timestamps to properly tag shows, DJ mixes and advertising via Multi-Track tagging system to further organize our station’s content.
We will access listeners across Live365's website, mobile applications, home devices, and more. Live365 can also our station on TuneIn and iHeartRadio for access to millions more listeners. We will use this medium to advertise the Directories where all of our advertisers can be found. There are so many valuable benefits included free with your membership in the Go-Local Business Network.
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podcast
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imaging
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tv/radio
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industrial
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automotive
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audio books
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documentaries
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on hold/telephony
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animated characters
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animated characters
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In store music and messaging
Enhance sales throughout the year using promotional overhead messaging for your business. Mother’s Day, Father’s Day, Valentine’s Day, or any other day - you decide when you would like to promote certain products to your customers.
Overhead messaging is a great tool to drive sales. But, sometimes it is not about driving sales in the moment. It is about telling your customers who you are, and what your products and services stand for. It is about communicating what makes your business unique - and help your customers connect with your brand more than ever. One single platform to manage your music, and your messaging.
We have divided our service areas into large blocks comprised of designated routes that feature high daily vehicle and foot traffic counts. Each route is limited to only 56 advertising members which is further broken down into exclusive non competitive business categories.
This exclusivity fosters a cooperative nature between the membership in that area.
Each business category is offered on a first come-first-served basis, so secure your exclusive space before its taken!
At Go-Local, we see graphic design as visual storytelling that engages, informs, and inspires. Our highly creative and experienced graphic artists can take your conceptual ideas from concept to the final product.
Our designers will use their knowledge of typography, color, layout, and image manipulation to help you develop professional, visually stunning designs that will clearly and effectively showcase your brand and convey your message to potential customers and its free with your membership.
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Box design
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Menu design
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Holiday ad design
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brochure design
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Magazine design
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Workbook design
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eBook cover design
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Business form design
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Stationery design
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Template design
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Postcard design
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Book cover design
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Poster design
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Label design
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Fillable PDF design
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Resizing existing graphics
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Simple eBook design
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Business card design
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Simple animated GIF design
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T-shirt design
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Vectorize your logo
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Landing page design
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Icon design
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Mockup design
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Branding design
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Infographic design
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Flyer design
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Social media design
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Marketing design
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Facebook ad design
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Email design
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Existing logo edits
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Blog post graphics
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PowerPoint design
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Instagram ad design
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Webpage design
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Banner design
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Existing graphic change
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Logo design
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And more...
Every business has a story. Make your brand’s story memorable with custom business illustrations that capture who you are and authentically bring your story to life.
We've curated the best illustration or graphics designers so you can find the right expert and request a quote instantly. There’s no better platform to get custom art. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique illustration.
We guarantee that you’ll get a great custom illustration no matter what your budget is.
Voice overs are a great way to convey your message over the top of an engaging video. It’s the perfect technique for commercials, demos, training videos, and more. It’s also a valuable tool for telephone systems and podcasts. Our voice over work is performed by a voice actor who reads from your script and incorporates your desired tone, energy level, and style. With your voice over monthly plan, you’ll get preview and raw files of your recording that you can manipulate and use however you wish.
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Ad voice-over
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Promo voice-over
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Voice-over narration
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Voicemail
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Call services
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Script voice-over
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Transcribing
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And more...
Websites are the foundation of business representation and online eCommerce. Our team can create a customized web page that showcases your unique vision with visual elements that wow- all while being completely responsive and easy to navigate.
From the front page to checkout, your website needs to provide a seamless online experience for every customer. We can help you create a beautiful, responsive site that captures your brand identity, mission, and vision. Our talented team can start designing your new website now, from top to bottom, about us to product pages. Get comprehensive website design services, including logos, brand graphics, and more.
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Our motion graphics team includes a project manager and a team of artists, who
are ready to help you create incredible animated graphics and text that will capti-
vate viewers and drive action. With an easy-to-manage project dashboard, un-
limited motion graphic requests like advanced tilting, animated ads, explainers,
and animated logos, backed-up with unlimited revisions, we can handle all of your
animated graphic design needs.
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Motion Graphics
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Advanced Titling
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Animated Ad
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Animated Explainer
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Animated Logo
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Animated Text
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Graphic Loop
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Product Animation
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UI/UX Animation
Copywriting is the art of writing text for marketing purposes. It’s designed to sell your products or services while establishing a voice for your brand.
The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conversion.
Copywriting comes in many different forms—advertisements, web pages, brochures, white papers, social media content, and company taglines would all fall into the copywriting category, and that’s just barely scratching the surface.
But copywriting is much more than just words. Great copy tells a compelling story and represents your brand image. It pulls on the strings that trigger the decision-making process for whoever reads what you’re writing.
Copywriting doesn’t sell products or services; it sells emotion and lifestyle. Let us know what type of content you need: blogs, social posts, ads, sales letters … we do it all! Send over any reference material and branding guidelines, and ur team of amazing writers will tackle your request ASAP.
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